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The most important thing to remember when advertising is return onFungus Eliminator Review investment (ROI). A positive ROI that is - when your gain from investment outweighs the cost of investment. Who wouldn't give a dollar to make two? That being said there are very few media outlets by which one can track their actual results. However, transparency is vital - if you cannot track your results you will never know if your campaign is successful. If there is a cost involved you need to be seeing new patients as a result.

After ROI (and I'll admit I stole this from the Real Estate industry) you have to worry about location, location, location! You must make sure you get the exposure you deserve. If you are spending money to advertise, you better be found by patients looking for a doctor. Keep those concepts in mind while I touch upon a few ad options out there for you. If you have spoken to an ad agency or an internet "guru" before then I am sure you have heard of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Most people believe SEM and SEO are tantamount when really SEO is its own division of SEM.

SEM seeks to promote websites by increasing their visibility, or traffic online. One way to do this is through SEO, which is the unpaid or "organic" way to improve visibility via search engines. The more relevant a site is to the search, the higher a site appears on the search engine results page (SERP). Algorithms within search engine queries rank sites based on content of the website, the amount of traffic to them, and compare them to other sites for ranking.


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