The famed Cullinan Mine in South Africa claimed another prize when a massive 500 carat diamond was unearthed in late-September 2009. The Cullinan Mine has long been associated with large and very high quality diamonds since the Cullinan Diamond was mined - this is the world's largest diamond weighing in at a simply enormous 3 Kingsley Coman Jersey ,106 carats and which now forms the centerpiece for the British Crown Jewels as the main diamond of the Imperial Septre.
The most recent find may be nowhere near the size of the Cullinan but at 500 carats, it is the size of a chicken egg and is reported to be of the highest quality in terms of clarity and color. At the moment, no value has been ascribed to the 100 gram stone but an assessment will be under way to determine what to do with the diamond - either to cut it into smaller diamond gemstones or whether a buyer can be found for a single huge diamond which most woman would not be able to wear comfortably on their ring finger!
The quality of the stone is said to be exceptional which makes it eminently suitable for producing diamonds for jewelry purposes as opposed to using the stone for industrial diamond products. What is also exceptional is that this stone was discovered along with two other "lesser" stones, both weighing in at more than 50 carats each and of similar quality. This find has further cemented the historical and global reputation of the Cullinan Mine which aside from the world's largest diamond has also produced the Jubilee Diamond (755 carats when found and before cutting and polishing) Juan Bernat Jersey , the Centenary (599 carats rough) and the Taylor-Burton which was a huge 69 carats after it had been cut and polished.
The latest find will now undergo expert analysis to determine whether it is suitable for use as a piece of jewelry which seems likely given what is already known about its quality and in order to keep the size of the stone as large as possible to maximize potential sales revenue for its relative uniqueness. While most of the world's notable diamonds have come from South Africa, the stone may very well end up in India where most of the world's diamonds used in jewelry are actually cut and polished, before heading to the largest market for diamond jewelry, the United States.
Assessing the diamond will take account of the "Four C's" - the clarity Joshua Kimmich Jersey , color, cut and carat. Obviously, in the rough the only two factors that can be assessed are color and clarity - the cut and carat weight will be determined and only apply once the finished cutting and polishing has been concluded. In this instance, the stone is thought to be a Type II diamond Jerome Boateng Jersey , that is a stone which means that it has no measurable nitrogen impurities which affects the color - in this case the stone has a very high degree of clarity due to the absence of color, and this high rating is only likely to vastly increase the value of the stone both in the rough and the finished product. "Culture is a like dropping an Alka-seltzer into a glass ? you don't see it, but somehow it does something," Hans Magnus Enzensberger.
Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures Javi Martinez Jersey , culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences.
Cross cultural communication aims to help minimise the negative impact of cross cultural differences through building common frameworks for people of different cultures to interact within. In business, cross cultural solutions are applied in areas such as HR, team building James Rodriguez Jersey , foreign trade, negotiations and website design.
Cross cultural communication solutions are also critical to effective cross cultural advertising. Services and products are usually designed and marketed at a domestic audience. When a product is then marketed at an international audience the same domestic advertising campaign abroad will in most cases be ineffective.
The essence of advertising is convincing people that a product is meant for them. By purchasing it, they will receive some benefit, whether it be lifestyle Franck Ribery Jersey , status, convenience or financial. However, when an advertising campaign is taken abroad different values and perceptions as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct.
It is therefore critical to any cross cultural advertising campaign that an understanding of a particular culture is acquired. By way of highlighting areas of cross cultural differences in advertising a few examples shall be examined.
Language in Cross Cultural Advertising
It may seem somewhat obvious to state that language is key to effective cross cultural advertising. However, the fact that companies persistently fail to check linguistic implications of company or product names and slogans demonstrates that such issues are not being properly addressed.
The advertising world is littered with examples of linguistic cross cultural blunders. Of the more comical was Ford's introduction of the 'Pinto' in Brazil. After seeing sales fail Felix Gotze Jersey , they soon realised that this was due to the fact that Brazilians did not want to be seen driving a car meaning 'tiny male genitals'.
Language must also be analysed for its cultural suitability. For example, the slogan employed by the computer games manufacturer, EA Sports, "Challenge Everything" raises grumbles of disapproval in religious or hierarchical societies where harmonious relationships are maintained through the values of respect and non-confrontation.
It is imperative therefore that language be examined carefully in any cross cultural advertising campaign