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How to Close the Sale Effectively Marketing Articles | June 27 Bryce Love Womens Jersey , 2012
Today?s topic is about what happens when they don?t buy. You?ve had a great conversation with a prospect. You think they?re going to sign up or buy your product or program and then? they don?t. You sa...


Today?s topic is about what happens when they don?t buy. You?ve had a great conversation with a prospect. You think they?re going to sign up or buy your product or program and then? they don?t. You say to yourself, ?What happened? Why didn?t they,? when you think you?re doing all the right things.


If you?re not closing the sale and if they?re not buying, a few things could be happening.


First, it probably is not the right ?message to market? match.?That?s a jargony kind of marketing term but I?m going to explain it to you.


A lot of people Terry McLaurin Womens Jersey , perhaps even you, create a program, a product or a service that they think a particular group of people would like or would want or would buy, yet when it is presented to them, they don?t buy.?happens because it came from what you think they needor what message you thinkthey want to hear Montez Sweat Womens Jersey , as opposed to what that particular group of people actually do want to hear.


Conversely, you may be selling the wrong service or program to the right type of client or you?re speaking to the wrong type of client for the service or product that you offer. You want to consider whether you?re offering the right thing, saying the right thing, and talking to the right type of client.?A lot of times it has nothing to do with you; you?re just talking to the wrong person so for example, if people consistently can?t afford you Dwayne Haskins Womens Jersey , it might be that you?re just working with the wrong client.


Second, perhaps the value that you offer hasn?t been fully communicated. You may have a very valuable product or service but if you are not communicating the benefits, the results and the high value that people will getthe return on investmentthen people see it as being a costand not an investment.?See, people are buying a return on investment. They are buying a result and they want to think that they?re getting more value than what they?re paying for.


For example, let?s say you buy a silk shirt. And you get it on sale.?It excites you because you know that you?re getting that very high quality product for less money than other people. It?s higher value than what you?re paying for. And whenever there is a higher value than what people are paying for Da'Ron Payne Womens Jersey , they?re more excited to say yes.


If you have not communicated that high value, people stay in sticker shock.?So you must communicate the value more. You can do that through social proof or by talking more about the results they?ll get.


I read about this many, many years ago when I first started my practice. Dollarizing is seeing where somebody is now and where they want to be.


For example, in my business I?ll ask someone, ?So how many clients do you have now and how many do you want??What is the average amount of money that you make with each new client?? Then we figure out the gap. Let?s say the gap is $10 Landon Collins Womens Jersey ,000 and your program is $2,000, they get so much of a return on investment.


So figure out the return on investment with them.?Help them dollarize how working with you could actually be free of charge. I tell my clients, ?Our coaching is actually free of charge for you because most clients over the years have reported that the coaching pays for itself in the form of new clients, so in the first three or four months you get all these new clients Alex Smith Womens Jersey , which pays for the entire year and then it?s free coaching!? That?s one of the ways to communicate the return on investment and to help dollarize and make sense of the investment.


Your Client Attraction Assignment


Think about how you can do all this in your own business.Communicate the value better, make sure that you have the right ?message to market? match, the right ideal client that you?re talking to and help them see that there is a great return on investment. When you can do that in your business, in your closing the sale conversations, you actually close the sale so much more.


Tempted to Leave a House Empty? Home Business Articles | January 29 Sean Taylor Womens Jersey , 2009
People aren?t buying houses, they are buying homes. Most potential home buyers want to see where they can fit in that home. Without being able to see furniture in the rooms, it just looks like a big e...


People aren?t buying houses, they are buying homes. Most potential home buyers want to see where they can fit in that home. Without being able to see furniture in the rooms, it just looks like a big empty space and potential buyers will find it hard to visualize themselves in the space.


Here are some reaso