Know Thy Enemies! Business Articles | March 6 Nike Air Max Fly 2020 Kopen , 2008 Keep your friends close and your enemies closer. We have all heard of this before. Can this saying be applied to your business? Lets just say this saying will help you a lot in the survival of your bu...
Keep your friends close and your enemies closer. We have all heard of this before. Can this saying be applied to your business? Lets just say this saying will help you a lot in the survival of your business.
We all know that setting up a business means taking a share of the market and defending it from your competitors. In doing your online or offline business, this is a fact. Hence it is imperative that you understand your competitors, whether direct or indirect, before you can be successful.
To understand your competitors, you can perform a SWOT analysis. This is a good tool to analyse your competitors and yourself too. You should do this first before you even start up your business.
Look at your competitors' product range, features, price range and quality. Then you take stock of your own product range, features, price range and quality. By benchmarking your competitors' products to your own Nike Air Max 2019 Kopen , you can map out your competitors' as well as your own strength and weaknesses. This will help you to formulate your strategies to compete more effectively. If you are weak in an area but strong in another, put emphasis on your strong points and don't challenge your competitors in your weak points.
On the flip side of it, your competitors can challenge your weak areas to gain market share, so you have to make sure that your strong points are good enough to compensate for the weak ones.
Take note take your competitors' weaknesses can be new market opportunities for you. And your weaknesses may be a threat to your business survival.
2. Distribution channel
Most products available in the market have complements and substitutes. Eg, a customer walks into a supermarket and wants to buy ham. However, he could not find ham Nike Air Max 720 2020 Kopen , so he may choose to buy Spam instead. As a buyer, we will always find substitutes for products that we cannot find.
So what does it mean? Well, having an effective distribution channel that can reach your target customers at their location will help you greatly in closing your sale.
3. Future Competitors
Apart from your existing competitors, you have to brace yourself for new competitors jumping into the market. By establishing a strong customer relationship and a good strategy, your business should be able to hold off new challenges.
In general, new entrants like to compete on pricing Nike Air Max2 Light 2020 Kopen , ie they focus on low price. This strategy can work for you as a double edged sword. If the new competitor offer low priced and inferior quality products, then you can establish your brand as a superior quality product. H
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02.11.2019 03:05
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