The Ultimate PR Edge: Getting Reporters To Open Your E-Mails Marketing Articles | July 20 Robin Yount Jersey , 2004 The Ultimate PR Edge: Getting Reporters To Open Your E-Mailsby Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp:www.PublicityInsiderfreepub.aspYou know that ge...
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here?s what you don?t know: The vast majority of e-mails sent to journalists never get read.
Bottom line: if your e-mails don?t get read Jim Gantner Jersey , you have no shot at getting the publicity you so desperately need.
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain an array of trigger words and suspicious phrases. A server that relayed your message may be on a blacklist - a "do not open" list of known spammers. Or perhaps the filter?s having a tough day and has decided to start blocking things arbitrarily. You can?t prevent every instance of spam blocking, but you can take some steps to help lessen the chances of your e-mail ending up in a black hole.
The most important step is learning how spam filters think, and creating e-mails that avoid the usual pitfalls. Fortunately, you?ll find that -- once you can do this -- many spam triggers are easily avoided.
After beating the spam filter, next up is getting your e-mail opened and read. The key: the subject line. No matter how on- the-money your pitch, a subpar subject line will kill any chance of getting the reporter?s attention. You?ve got one shot at getting your e-mail opened, make the most of it with a killer subject line.
Here?s how to do it: 1) Place the word "News" or "Press Info" or "Story Idea" at the beginning of your e-mail subject line, in brackets e.g.: [Story Idea]:
2) Try to incorporate the reporter's first name also at the beginning of the subject line.
3) If you know the name of the reporter's column Glenn Robinson Jersey , for instance "Cooking with Linda", also try to incorporate that. One more thing -- if the reporter doesn?t write a regular column, try to at least include their beat (e.g. Joe, re: your future pieces on the wi-fi industry).
With these three tips in mind, a successful e-mail subject line might read:
[Story Idea]: Linda Paul Molitor Jersey , Here's a Tip for Your "Cooking with Linda" Column
That?s a heading that will stand head and shoulders above the rest.
Here are a few more e-mail do?s and don'ts: Do:
* Make the information you place in the subject line short and to the point. Often, reporter's e-mail software cuts off the subject at only a few words.
* Don?t get cute or be too vague in your subject line. For example "Here?s a Great Story!" is vague and sounds like spam; "This Will Win You A Pulitzer!" will make you look silly (unless you?re delivering the scoop of the century, of course!).
* Try to make your most newsworthy points at the top of your e- mail message - don't expect a reporter to scroll down to find the news.
* Include your contact information, including cell phone, e-mail address Christian Yelich Jersey , regular address, fax number & website URL at the beginning and end of the e-mail.
* Include a link to your website if you have additional information such as: photos, press releases, bios, surveys Mike Moustakas Jersey , etc.
Don?t:
* Include more than a short pitch letter or press release in the body of your e-mail.
* Allow typos or grammatical errors.
* Include an attachment with your e-mail. In this day and age of sinister viruses, reporters automatically delete e-mail with attachments.
* Place the following words (by themselves) in the subject line: "Hi", "Hello" - the media's spam filters will pounce and destroy.
Take time to understand why the break up occurred. Can there be something that you may change? Sometimes individuals get secure in their relationships and let themselves go, and all it will take to correct this issue is to discover exactly what it really is and make a change.
Panik Forum
Thema drucken
06.09.2019 08:31
Antworten
